ELECTROLUX
South East Asia
A global leader in our industry, we are not just a company, but also a part of the society within which we operate. Wherever we are in the world, Electrolux inspires and empowers consumers to live better and more sustainable lives.
Electrolux
Electrolux is a leading global appliance company with a portfolio of professional products in more than 150 markets every year.
I’m part of a dynamic team where I support several Large kitchen appliances launches in Cooking and Fridges into the China Asia market, one of which won the Singapore President Design Award.
My work includes 3D surfaces design, Concept generation, 3D printing, prototyping physical mock-ups for useability research, hacking products for proof of concepts and space planning to inspire the ideal kitchen.
Beyond Ideas
Product design is a teamsport
What I love about being a Product Designer is that the idea goes beyond the pages that it was conceived on.
From concept to market, its goes through many hands, where talented parties work together uncovering insights, iterating, overcoming challenges and testing to make it work.
OUYI Fridge
PRESIDENT'S DESIGN AWARD 2014
Design of the Year | Ouyi Refrigerator | Food Preservation Team
Prototyping light
It’s not about Light, it’s is about mood, it’s about communication.
selecting the right LEDs
Mock it up
“The best guess is to invite users to test and iterate”.
Lighting affects the way we cook, our Cooking experience. Mockup allows for quick feedback and to observe users responses in the most natural way.
Kitchen Layout and Rendering
More than a just space
A kitchen is not just another space, it is the heart of the home where love and care for family are expressed through the dishes we serve.
A well-planned space that evokes a sense of well-being and inspires cooking is just as important as how an appliance looks.
